This project was challenging, in that it was a balancing act of generating all of the content myself via many weeks of scheduled interviews over video call, as well as email. Before transcribing the text. At the same time, developing the physical publication and the project’s overall visual identity.
The work was displayed at the University of Brighton graduate show and exhibition for it’s duration.
Read the full In-depth project case study
Read the publication in PDF form here.
Listen to the podcast and read full interviews here!
As it’s a project I uptook from a previous designer. I’ve yet to do reworks on some aspects of Sheddit’s branding like their logo and so forth. But have aimed for consistency with their colour palette, typefaces and aesthetic.
I also handle Sheddit’s social media communication, including photographing, filming and editing videos of events.
I have worked freelance with clients both big and small for short films, cinema events, and so on.
To see my dedicated poster portfolio, click here.
The publication itself was bound in red cloth with a dragon embelished on it's cover. With my typographic and layout design sensibilities inspired both by the early edition D&D handbooks, as well as academic journals/ periodical newspapers, where misinformation of the game and it's playerbase was ripe. The book is bound, glued, and sewn in a fitting red by me.
The greatest challenge posed by this brief was constructing a narrative out of the ordering of the extracts in a way that would be cohesive to a reader despite the various different authors. But with time editing the text and adjusting compostionally in Indesign, the results ended up quite successful.
The posters ended up recieving acclaim from both Johnson, Lyonne, and other creatives behind the show. The majority were shared by both weekly on their social media feeds and found popularity with fans of the show.
While all the posters intentionally feature the same vintage, pulpy aesthetic with bold colours and type treatments, I wanted each to feel fitting to narrative of it’s individual episode.
I decided to approach French designer/illustrator, Grégory Sacré and he thankfully agreed. This zine developed in Indesign features our interview alongside curated photo-manipulated supporting images of his work, and relevant interests. Each page’s typography was manually adjusted in Photoshop for a more weathered, and organic feel.
A challenge that came with the project was our language barrier and timezone differences on top of the short time frame of my deadline but keeping an open and understanding dialogue with him made the project doable.
Read a digital version of the full interview here.
I was shortly contacted by Watchmen, a fan film group based in Chengdu, Sichuan, China who asked if they could use my poster for an IMAX screening in August of 2023. I agreed because I love film, and the group is non-profit.
I liased directly with the group’s head, and helped with preparing the poster for print on strong card, with a glossy sheen on the title treatment to boost the novelty for attendees.